Carbon footprint.
Carbon Footprint
What is the carbon footprint of your communication strategy?
Conference carbon footprint.
Analysis of carbon footprint for the web 2 event.
The challenge was to make a real world impact on the carbon footprint.
Connecting Somerset have offset the carbon used by running the conference including that used by delegates attending.
But what are the real world savings of reaching all those who watched films from the conference remotely?
Headline figures
125 delegates attend the conference from all over the South West
In excess of 2200 downloads of films from the event to date (Feb. 2007).
Assumptions.
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Travel - each delegate approx round trip 100 miles
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Fuel consumption = average 30 mpg
Facts
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120 delegates attended
Estimated fuel usage 420 gallons
Downloads
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1500 downloads of Paul Boag's film
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Assume this represents 1000 viewers who were not at the event.
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Assume they would have had a similar profile to the other delegates.
This is a saving of 3333 gallons of fuel.
If you have a goal of achieving
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Increased market penetration with your message.
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Improved post event communication with delegates.
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Reduced carbon footprint for your event.