2.0 Ltd - takeITon - TV

Series 1 - Commissioning a Business Website.

Summary

2.0 were commissioned by EEDA to deliver a business support video titled "commissioning a business website" The film supports the Business IT Guide produced by e-skills. The film is a resource for business support partners in the East of England.

Presenter and materials

Paul Boag - Director of Headscape - a leading UK web design agency. Paul is the author of "The secret of a successful website" and of "Boag World" the longest running a most popular web design pod cast in the UK.

takeITon TV

The following material comprises the first series of films on takeITon TV

Episode 1 - Introduction and Producing a Design Brief.
Support docuement

Episode 2 - Designing your Website.
Support docuement

Episode 3 - Define your audience.
Support docuement

Episode 4 - Website content.
Support docuement

Episode 5 - Accessibility and Promotion.
Support docuement

Complete guide to Commissioning a Business Website.

Support docuement

iTunes

All the material on the website was published as m4v so it could be distributed via iTunes.

Series 1 complete

Adverts

A series of adverts were produced to attract viewers from different environments on the web.

Advert 1 - embedded on home page

Advert 2 - used on partner web pages

Advert 3 - used by Paul on BoagWorld

Support materials

Films produced as WMV - for use with PowerPoint by partners,, integrating resource with their business process.

Series 1 complete

Custom video player.

Custom call to action button embedded in the player - to maximize ease with which KPI's are achieved.
Call to action follows film when ever it is embedded in a partner web site.

call to action

Accessibility - all flash films are sub titled.
Sub titles do not interfere with the material being presented on the screen - on our custom video player.

Navigation - custom navigation giving easy access to all areas of the film.

Navigation

Management Information.

Google analytics has been embedded in all online media - givng valuable information on the effectiveness of the media, and its use by partners in the region.