Interactive Video

2.0 pride themselves in creating cutting edge video productions. However in a world of rapidly advancing technology with the public wanting to access knowledge in real time film makers need to be able to satisfy this.

2.0 Productions interactive video was developed to integrate contextual hyperlinks and download options into customers video, enabling viewers to access a wider range of information without having to navigate away from the film.

What’s the scope of 2.0 Interactive Video?

Imagine a keynote speaker giving a seminar performance. Included in their presentation is a wealth of references. Imagine this speaker captured on film. Now imagine buttons and hyperlinks to all the information placed chronologically and in direct context to the video timecode. This is 2.0 Interactive Video at its most simple. Now imagine a training video expertly crafted to work in conjunction with pre-defined interactions and options. Imagine interactive menus and submenus, external video sources embedded as further viewing and multiple choice or free form text questions for data collection, analytics and tests. Imagine a fully integrated database where all information is collated and accessible at any time throughout the video. This is 2.0 Interactive Video at its best. Below is a list of some of the interactive technologies our clients have used.

  • Chapter navigation
  • Multiple choice questions
  • Download buttons and hyperlink buttons
  • Pause and continue question screens with assigned tasks and hidden answers
  • On screen notifications to correct dated information
  • Multi function menus and submenus

Why interactive video?

The majority of people who watch films and videos online are passive viewers, in that they are absorbing the information but considering no further action at that time. Slightly less passive viewers may take notes or consider related actions once the video is over. With interactive videos the viewer becomes the user. They are now physically taking part in the process of learning and absorbing information, and so they become active users, making decisions that can lead to real world actions. In addition to this, interactive video can be used to collect information from users as opposed to broadcasting it, allowing video owners to analyse responses to the video subject. In short, interactive video enables your video content to reach its full potential.

Who saw the opportunities that 2.0 Interactive Video can provide?

  • Devon County Council
  • Devon Road Safety
  • Devon and Cornwall Business Council
  • Trading Standards Partnership South West
  • Cambridge and Peterborough NHS trust
  • Likeminds – Connecting Innovative Thinkers

...and more.